The Growth Of Social Media In Recruitment

I am busy preparing for the third Social Media in Recruitment Conference next week and I have been looking at the growth of Social Media since my first Conference in July 2009.

It is easy to think that social networking sites have been around forever as they are now very much a part of normal day to day activities. Although Linkedin has been around since 2003, Facebook since 2004 and Twitter since 2006, it has only been over the last few years that the use of Social Media in Recruitment has really started to take off.

Here are some stats showing the growth in Social Media sites from July 2009 until March 2011:

LinkedIn

July 2009 Conference – 42 million users worldwide
March 2011: – More than 100 million users in more than 200 countries including:

  • 20 million+ members in Europe as of December 2010
  • 5 million + members in the UK as of December 2010

Extra Stats:

  • As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members; its hiring solutions were used by 69 of the Fortune 100 companies as of December 31, 2010
  • More than half of LinkedIn members are currently located outside of the United States
  • More than one million companies have LinkedIn Company Pages (formerly known as company profiles)
  • There were nearly two billion people searches on LinkedIn in 2010
  • LinkedIn is currently available in six languages: English, French, German, Italian, Portuguese and Spanish.

Facebook

July 2009 Conference – 250 million users
March 2011: – More than 500 million users

Extra Stats:

  • 50% of their active users log onto Facebook every day
  • Average user has 130 friends
  • In 2010 roughly 7.9 new users signed up every second of the year, on average
  • USA and the UK are in the top 3 countries, but Indonesia is second with 32.1 million users
  • The large majority of users is between 18 and 34 years old but the fastest growing age group is 65+ (+124%)
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month
  • There are more than 200 million active users currently accessing Facebook through their mobile devices

Twitter

July 2009 Conference - Around 7 million users
March 2011: – Over 175 million users

Extra Stats:

More than 95 million tweets are written per day (latest stats September 2010) which is almost 4 million tweets per hour.


What’s Your Experience Of Social Media Been Like?

The dramatic growth in the use of Social Media looks set to continue as every day more and more Recruiters start to use Social Media.

If you are using Social Media in your organisation then it would be great to hear your feedback about what worked for you and what didn’t?

Please leave a comment below or contact me.

Other Organisations Results

If you want to discover what results other organisations are achieving with Social Media then check out our next Social Media in Recruitment Conference on the 7th April.

Mike Taylor

How To Find Candidates Through Internet Sourcing

At the 2011 Social Media in Recruitment Conference on the 7th April in London,  Katharine Robinson, Sourcing Recruitment Manager at Capgemini Consulting, will be speaking about “How to gain a Competitive Advantage by finding Candidates through Internet Sourcing.”

“Internet Sourcing” is effectively about having the skills and knowledge to know where and how to search for the best people online so that you ultimately end up hiring them.

Almost all Internet Sourcing is carried out across the Internet with information which is readily available in the public domain (apart from Job Board CV databases) and on the 7th April Katharine will be showing Recruiters how they can find the right people for their organisations through various sourcing techniques.

Whether being used for a Recruitment Agency or a Corporate Employer Internet Sourcing can be a cost effective way to to find new candidates and in the following  interview Katharine talks about her background and the kind of searches that can be made online to find the perfect person.

Further Speaker Preview Interviews

Further interviews with the Conference Speakers are available on our Speaker Preview Interviews page.

Conference Questions

If you have any questions about the Conference then please feel free to contact me.

Mike Taylor

Developing A Successful Social Media In Recruitment Strategy

How many people go to a Conference and then go away and implement what exactly they have learnt? Well Max MacGillivray, the Founder Redfox Executive Selection, did eactly that and as a result put together a successful social media recruitment strategy which had a dramatic effect on his recruitment busiess.

Max attended the first Social Media in Recruitment Conference on the 16th July 2009 and by his own admission was aware of Social Media and its potential. However, he was confused as to exactly what action to take. However, the important thing is that he did take some action and 21 months later Max is now one of the Speakers at the 2011 Social Media in Recruitment Conference where he will share his success story with delegates.

In the seven minute preview interview below you will learn how Max now successfully runs:

  • A LinkedIn group with over 1,100 members
  • Two Twitter accounts (one for jobs and one for breaking news)
  • A YouTube channel showing three different types of videos
  • A weekly email newsletter which goes out to over 8,000 people worldwide in his niche recruitment sector which is Fresh Food Products!

One of the key points that Max makes in the interview is that to be successful in Social Media you need to “give, give, give to get something in return.”

So whether you are working as a Recruitment Consultant or as an In-House Recruiter, there are some great social media learing points in the interview for everyone.

Max will be speaking at 12:20 on the 7th April and you can view the full Social Media in Recruitment Conference Programme here.

Further Speaker Preview Interviews

Further interviews with the Conference Speakers are available on our Speaker Preview Interviews page.

Conference Questions

If you have any questions about the Conference then please feel free to contact me.

Mike Taylor

Using Social Media to Raise your Employer Image and Build a Talent Pipeline

At the 2011 Social Media in Recruitment Conference on the 7th April in London , Becky Folb,  the Global Talent Acquisition Manager (Digital Marketing) at Nokia, will be speaking about using Social Media to Raise your Employer Image and Build a Talent Pipeline .

Becky is in a unique position as she has worked as a Recruitment Consultant (Agency side) and now as an In-House Recruiter (Client side) and at the Conference she will be offering some great advice about how Recruiters can manage their Online Reputation, how they can manage their Employer Brand and how they can create a Talent Pipeline using a global careers group on Linkedin.

Becky is part of the Image Team at Nokia where they are tasked with establishing a consistent global message whilst at the same time creating local content for specific regions. An example of this (as Becky explains in the video) is that they have a global careers group on LinkedIn which they have broken up under sub-groups, countries and regions so that local news, jobs and other information can be discussed.

Becky will be speaking at 14:00 on the 7th April and you can view the full Social Media in Recruitment Conference Programme here.

Further Speaker Preview Interviews

Further interviews with the Conference Speakers are available on our Speaker Preview Interviews page.

Conference Questions

If you have any questions about the Conference then please feel free to contact me.

Mike Taylor

Matt Burney -G4S – Speaker Preview Interview – 2011 Social Media in Recruitment Conference

The sixth interview in our Speaker Preview Interviews is with Matt Burney, Resourcing and Community Executive for  G4S .

Matt has a comprehensive background in online recruitment and is now involved in rolling out Social Media in Recruitment for G4S, the world’s second largest private employer (with over 620,000 employees globally) in a role believed to be the first of its kind in a corporate organisation.

At the 2011 Social Media in Recruitment Conference on the 7th April Matt will be sharing how he put together a plan to roll out Social Media globally for G4S, the challenges he faced along the way and how the project is progressing.

Further interviews will be released over the coming weeks. To be notified automatically when an interview is published simply enter your email address where it says “Get Updates By Email” in the right hand column of the web site.

If you have any questions about the Conference then please feel free to contact me.

Mike Taylor