Video: Your Employees – The Secret Weapon in Attracting Candidates on LinkedIn

Charles Hardy, Strategic Talent Solutions Consultant at LinkedIn, ran a masterclass at the Social Media in recruitment Conference on planning a strategic recruitment campaign on LinkedIn. Here he looks at the role of employees in attracting candidates.

Linkedin for Recruiting at #SMIR

OK, so a great presentation on the role of Linkedin to recruit from Laurent Brouat at Link Humans.

Laurent started the presentation with a poll of 135 delegates to see where tey spend their money:

  • Job boards 39%
  • Rec cons 20%
  • Soc med 13%
  • Referrals 16%
  • Corp site 13 % corp website – from 135 delegates

By end of the session 65% said they would be using social media.

Laurent went on to talk through how an engineering firm CH2MHLL used social media to recruit.

The results were:

  • Facebook page OK for building community but not applicants
  • Twitter drives traffic but not jobs
  • Linkedin – good for branding, traffic and direct recruitment

Linkedin enabled the company to:

  • Deliver 98% direct hires in US
  • Deliver 95 % direct outside US
  • Reduce cost per hire from £7,000 to £3,300
  • Reduce time to recruit
  • Drive referrals
  • 425% more page views on the career pages of their site, bounce rate reduced to 11% – spend more time and view more pages on web site – more qualified traffic.

Linkedin has really worked for the company and an important learning point is that Twitter, FB, Linkedin are different channels and can do different things for you depending on your target audience. Again, trying out different approaches helped the company find out what worked. The results through Linkedin are impressive.

Getting The Most From Using LinkedIn Effectively In Recruitment

At the 2011 Social Media in Recruitment Conference on the 7th April in London, Laurent Brouat, founder of Link Humans, will be speaking about “Getting the most from using LinkedIn effectively in Recruitment.”

As well as being a Consultant, Speaker and regular Lecturer at Universities and Business Schools (where he teaches Social Networking and Social Media) Laurent runs workshops on how to use LinkedIn and Twitter.

In the following interview Laurent explains what he does at Link Humans and what he will be covering as part of his LinkedIn presentation at the Conference on the 7th April 2011. With Social Media changing so quickly Laurent’s presentation will focus on the latest changes at LinkedIn as well as showing Recruiters how to get the most from using LinkedIn as part of their Social Media  strategy.

Further Speaker Preview Interviews

Further interviews with the Conference Speakers are available on our Speaker Preview Interviews page.

Conference Questions

If you have any questions about the Conference then please feel free to contact me.

Mike Taylor

Win A Free Ticket To The Social Media In Recruitment Conference

We have just launched our new Facebook page ( thanks to Steve Evans at Net Natives) and we are offering a FREE TICKET to the Social Media in Recruitment Conference on the 7th April (worth £348.00, plus VAT.)

How To Win?

There are no complicated rules. If you simply “like” our new Facebook page between now and midnight on Sunday 3rd April 2011 your name will go into the hat to win a ticket.

The winner will be announced on Twitter on Monday morning.

UPDATE – 4th April 2011

The winner of the FREE TICKET is Cat Gutsell @catgustell. Congratulations!

Please note that there is no cash alternative for the winner if they can’t make the Conference although they will be able to transfer the ticket to someone else.

The free ticket does not include travel or accommodation costs.

Good luck and I hope to see you on the 7th April in London!

Mike Taylor

How Social Media & Mobile Have Changed The Way Job Seekers Search For jobs

At the Social Media In Recruitment Conference on the 7th April there will be a brand new panel session discussing how Social Media and Mobile have changed the way job seekers search for jobs.

Job seekers are invited to give their feedback before the Conference and Conference delegates in the audience on the 7th April are also invited to take part.

Panel Discussion

The panel will be answering questions about the use of social media and mobile in recruitment and so are keen to hear from job seekers about their experiences and any particular topics they would the panel to discuss.

The panel members are Felix Wetzel, Group Marketing Marketing Director for Jobsite, Matt Alder, founder of Metashift and Mark Kieve, Chief Executive of AMRIS.

Recent Research

According to some recent research from Jobsite 37% of jobseekers look to use social networking sites as part of their job search. They have also seen a 400% increase in mobile traffic to their web site over the last 12 months, with visits from mobile devices now accounting for 8% of total visits and 3.5% of the applications.


What has been your experience when looking for a job? How much has social media and mobile played a part in your job search activities?

To find out more and to leave a question visit:

And in the true spirit of  “Social” please feel free to pass this onto anyone you know is currently job hunting so that they get an opportunity to give their feedback.

Mike Taylor