Julia Levy, head of strategies and solutions at Terra Firma Associates, talked delegates through how to set up an international recruitment campaign using social media tools.
After her talk, I asked Julia about using Facebook to recruit in countries such as Rwanda and how social media advertising can be a good way in for companies with concerns about using social networks to recruit.
Each year at the Social Media in Recruitment conference, a delegate from the previous year provides a case study on how they are using social media in their business. This year, Stephen Selby of Success Appointments provided a look at how his agency has used social media tools.
Here is a short interview …
Adam Templeman is head of resourcing at RWE power and talked about integrating social media into your careers website strategy
When he started at power he brought in a new resourcing model at power (image below) – to shift the company from its 98% usage of recruitment agencies.
First thing he did was to look at careers website. Redesigned it to provide 1) a better candidate experience and 2) linking to the ATS.
Candidate experience key so looked at candidate view of the company. Npower recruits 1,000 people a year but the view in the market was the opposite – not seen as an active recruiting.
I grabbed today’s keynote speaker Steven Ehrlich after his talk. Here he reviews the key points and looks at ROI of social media.