Video: Social Media: The Jobseeker Perspective From Potentialpark

Following Vasco Castro’s presentation at the Social Media in Recruitment Conference 2012, I asked him what the biggest issue is for jobseekers when it comes to how they use social media to research and find jobs.

Social Media In Recruitment Conference 2012: panel debate

The day ended with a panel discussion of questions that had been gathered from delegates throughout the day.

The panel consisted of:

  • James Dalton, Fonemedia
  • Steve Ehrlich, aia worlwide
  • Katrina Collier, Winning Impression
  • Adam Templeman, RWE npower

Which tools should I use to ‘listen’ to what is being said on social media?

Steve: Google alerts, social mention. Paid options include – Radian 6. Use Twitter search – – go to advanced search to measure sentiment.

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Integrating Social Media Into Recruitment At npower

Adam Templeman is head of resourcing at RWE power and talked about integrating social media into your careers website strategy

When he started at power he brought in a new resourcing model at power (image below) – to shift the company from its 98% usage of recruitment agencies.

First thing he did was to look at careers website. Redesigned it to provide 1) a better candidate experience and 2) linking to the ATS.

Candidate experience key so looked at candidate view of the company. Npower recruits 1,000 people a year but the view in the market was the opposite – not seen as an active recruiting.

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Video: Steven Ehrlich on the future for social and measuring impact

I grabbed today’s keynote speaker Steven Ehrlich after his talk. Here he reviews the key points and looks at ROI of social media.

How Job Seekers Use Social Media When Job Hunting And What They Expect To See From Employers

Vasco Castro, head of research and consulting at Potentialpark, started by warning us that there would be a lot of data. There was. Potentailpark analyses careers websites and online applications. They gather jobseeker (students and recent graduates) responses (30,000) each year and produce an annual report of the findings each Autumn.

Vasco presented the latest innings from UK students and graduates.

So, where do they look for career information?

  • Career website (mot important)
  • Job boards
  • Professional networks
  • Social networks

Trend: career website decreaseing in importance. Profesional and social networks are rising in importance.

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